The Heart of Dallas Bowl is a nationally recognized Division I college football game that was formerly known as the TicketCity Bowl. The bowl game is held in the heart of Dallas, Texas at one of the most iconic stadiums in the entire state. This post-season bowl game was first played on January 1st, 2011 and was put in place to be the replacement for the Cotton Bowl, the former big name college football bowl game in Dallas, Texas and that was once held at the city’s Fair Park. This new bowl, deemed the Heart of Dallas Bowl will appear in 2013 under the sponsorship of PlainsCapital Bank. The Heart of Dallas Bowl was moved to the Cotton Bowl stadium, once the Cotton Bowl bowl game moved to the Dallas Cowboys football stadium in Arlington.
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