Manufacturers of the popular skateboarding shoe, Vans, have been sponsoring their world-famous Vans Warped Tour annually since 1995. The tour is an extreme sports and music festival that journeys around to different fields and parking lots around the globe. Although the Vans Warped Tour began as a platform to showcase punk rock music bands, in recent years it has expanded to feature groups from all different genres of music.
While it started as a U.S. only tour; by 1998 the tour expanded to reach international audiences. A great deal of the popularity of the Warped Tour has to do with the accessibility of the talent. With bands retreating to their nearby tents after their performances to interact with fans and sign autographs; many visit the tour in order to see their favorite acts up close and personal.