The Crown Royal 400, known primarily by fans as the Brickyard 400 may have one of the most interesting naming stories in the history of the sport of NASCAR. The former race title sponsor of the event, Crown Royal, named the race the Capital City 400 after the winner of an essay contest that took place during the Daytona Speedweek. The event used to give the name to the now Capital City 400 event, but starting in 2012 the company moved their contest to help people rename the Brickyard 400. The essay contest is only for military veterans and members and helps bring greater attention not only to the sport of NASCAR but to the servicemen and women in the United States as well.

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