The Crown Royal Brickyard 400, or as it is more formally known, the Crown Royal Presents the “Your Heros Name Here” 400 at the Brickyard Powered by, is an annual NASCAR Sprint Cups point race. The race has actually had a few different names, including the Allstate 400, which is one of its most famous names. Crown Royal is currently the naming sponsor and chose the name to promote the company’s “Your Name Here” program to honor U.S. military service men and women, and Big Machine Records became the presenting sponsor in 2011.

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